Tourism Awareness Week
May 31 – June 6, 2009

May 31 to June 6, 2009, is Tourism Awareness Week in Saskatchewan. It's a good time to consider how important tourism is to our provincial economy.
When you vacation in Saskatchewan, you're contributing to a $1.47 billion industry that helps support 57,000 jobs in rural and urban Saskatchewan. One of every ten workers in Saskatchewan is either partly or wholly supported by tourism. Of these, 69% are full-time positions, 36% are in rural and northern Saskatchewan, and 22,000 jobs are wholly supported by tourism. Seven out of ten workers got their first job in the tourism industry.
Tourism is a significant revenue source for hotels, bed and breakfasts, restaurants, museums, art galleries, parks, outfitters, nightclubs, casinos, sporting events, shopping malls, festivals, craft shops, golf courses and many other endeavours. In 2007, there were approximately 8.7 million visits to and within Saskatchewan and the average expenditure per person on overnight-or-longer trips grew to $231 (from $170.23 in 2001).
Tourism is an export industry and export sales for 2007 were more than $500 million. This is the money spent in the province by non-resident visitors. Spend your vacation in Saskatchewan. You'll be helping us claim our share of what's become the biggest industry in the world.
About Tourism Saskatchewan
The tourism industry in Saskatchewan is represented by Tourism Saskatchewan, an industry-government partnership that works to develop and promote tourism in our province. We represent over 2,000 members and more than 3,500 tourism industry stakeholders.
Tourism Saskatchewan is involved in a range of activities aimed at growing the industry, including marketing, development, education, membership and visitor services, research, information technology and training.

The Saskatchewan Tourism Education Council (STEC), the education and training branch of Tourism Saskatchewan, delivered training to more than 3,300 people in 2007/2008.
For more information on Tourism Saskatchewan and the province’s tourism industry visit www.industrymatters.com.